SugarCRM Customer Relationship Management Search
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SugarCRM Customer Relationship Management CRM
SugarCRM enables sales, marketing, and support organizations to manage their customer interactions more efficiently and profitably and is intended for both large and small companies worldwide. Sugar Sales includes:
- account and contact management,
- opportunity management,
- activity tracking,
- charting,
- reporting, and
- email integration with MS Outlook.
In today's scenario, a successful CRM strategy cannot be implemented by only installing and integrating a software package designed to support CRM processes. A holistic approach to CRM is vital for an effective and efficient CRM tendency. This type of approach includes training of employees, a modification of business processes based on customers' needs and an adoption of relevant IT-systems that enable the company to follow its CRM strategy.
The term CRM is used to describe either the software or the whole business strategy oriented on customer needs. The second one is the description which is correct. The main misconception of CRM is that it is only software, instead of whole business strategy.
